Gurgaon, India Twenty-one Usually building something
Twenty-One
I'm

Mukul
Gogia

I'm twenty-one, I live in Gurgaon, and most days I'm making something — usually with my brother, usually because we got annoyed enough at a problem to go fix it ourselves. Everything past this point is just the longer version of me: what I like, where I keep ending up, how I think. Stick around.

Since ’22
Two brothers, one table, no real plan. That part hasn’t changed.
200+
Things we’ve made for people — all of it from someone telling someone else.
Zero
Ads we’ve ever run to find the next project.
Gurgaon
Home. I don’t get out of it much — and I’m honestly fine with that.
Around
Gurgaon, IN
Twenty-one
Building with my brother
A bit about me

Mukul Gogia.

I'm Mukul. I'm twenty-one, I grew up in Gurgaon, and I still live here. I spend most of my time making things — almost always with my brother, Harsh. He's the one with the eye for how something should look; I'm the one who can't sit still until it actually works. We've never been good at drawing a clean line between us, and honestly that's my favourite part.

Most of what I make started the same way — something annoyed me, or felt slower than it should be, and I couldn't leave it alone. I like understanding a thing all the way down until it stops surprising me.

Away from all that, I'm not really a going-out person. Give me a free evening and I'll almost always end up back at something I'm building — and I've long made my peace with that. Twenty-one. Gurgaon. Still figuring it out, like everyone.

Say hi
Just a note

If you scrolled in from somewhere — hi. I made this page because the short version of me never quite fit. People meet you as a job, or a follower count, or whatever you did last. This is the rest of it: the things I like, the people I build with, the places I keep going back to. None of it's trying to sell you anything. Stay as long as you want.

— Mukul

The Road
So Far

2022 → Today
2022
Two brothers, one table

It starts in Gurgaon, at a table that was never meant to be an office. Harsh draws, I figure out everything else, and the first people who trust us are people who already know us. That part never really changed.

2023
The people who stuck

Some of the people we started working with that year are still around today. I didn't expect that. Turns out if you just keep doing the work properly, people stop leaving — and quietly became my favourite way to grow.

2024
Betting on ourselves

We stop only making things for other people and start making them for us. Our own money, our own mistakes, no one else to blame. Everything gets sharper the second it's actually yours.

2025
The month it got a little ridiculous

There was a month where the numbers got big enough that we both just sat there staring at the screen. I won't pretend it didn't feel good. But the part I actually remember is how ordinary the days that led to it were.

2025
When the tools let us down

Nothing we could buy understood how we actually worked, so we started building our own tools instead. Most of them are deeply unglamorous. I'm weirdly proud of every single one.

Today
Still lean. Still two brothers.

Same two people, same city, same long game. No grand five-year plan pinned to a wall. Just the next thing, made properly, and then the one after that.

Things I Believe

A few things I’ve picked up
Get all the way inside it I can't really help with something I don't understand. So I learn it until it stops surprising me.
Slow is a feature I'd rather make one thing properly than five things fast. Most of what I'm proud of took longer than it should have.
Good work travels on its own We've never paid to find work. People just tell other people. It's the only scoreboard I really trust.
Stay small, stay free Small enough to change my mind. More people, more rules, more meetings — none of it ever felt like progress.
Make things you'd use yourself Almost everything I've built started as a problem I was tired of having. Still the best reason I know.
Family isn't the risk Everyone warned us about working with family. Turns out my brother is the whole advantage, not the gamble.
Mostly the things I’m making — and the occasional bit of life around them.
The Big Month
The Big Month
The Journey
The Journey
The Brothers
Me & Harsh
Principles
What I Believe
Studio work
Where it happens.
Jaipur
Jaipur.
Jaipur
On the ground.
Studio
In the details.
Jaipur
Jaipur streets.
Jaipur
Light & shadow.
Jaipur
The pink city.
Mukul Gogia
That’s me.

Thanks for
Reading This Far.

There's nothing to sign up for here and nothing waiting at the end. But if something on this page made you want to say hi, talk shop, argue about something, or just tell me where to eat in Gurgaon — my inbox is open, and I read everything.

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