Mukul
Gogia
I get inside whatever I'm building and make it run better. Brands, systems, and the agency behind them — with my brother, from Gurgaon. This isn't a portfolio. It's the longer version of me.
Mukul Gogia.
I run in-house D2C brands and digital product businesses — and a creative agency — both at the same time, with my brother Harsh.
Harsh handles design and client work. I handle operations, systems, and strategy. The agency is HGX Media. We don't separate cleanly — and that's the point.
I'm not involved in things because I have to be. I get into them because I can usually see something that can work better, cost less, or run without me eventually. Most of what I've built started as a problem I was tired of having.
21. Gurgaon.
This isn't a portfolio and I'm not looking for a job. I run things — brands, systems, an agency with my brother — and this page is simply the longer version of me. The work, the numbers, the photos in between. Most of what you'll find here started as a problem I was tired of having. If you scrolled in from Instagram — hi. Stay a while.
The Road
So Far
2022 → Today
It starts in Gurgaon. Harsh designs, I figure out everything else. The first projects come through people who know people — a pattern that never breaks.
GrowthSchool comes in as a client and never leaves. Every major launch since has gone through us. Three years later, it's still running.
We stop only building for others. In-house D2C brands, digital products — our own money on the line for the first time. Everything gets sharper when it's yours.
Peak month: ₹81,00,000. Best single day: ₹7.5L. 4× ROAS, profitable throughout — not a burn-to-grow story, a build-it-right story.
Foreign tools missed Indian D2C nuance. Indian tools cost too much. So the analytics layer runs on Sheets, the reconciliation engine closes revenue with zero errors — and after we caught our own team inflating sales, every completed order now needs a payment record or it gets flagged. Nothing explains itself. Someone has to.
200+ projects, zero ads, 100% referrals. No office theatre, no headcount for the sake of it. Just compounding — quietly, on purpose.
Things I Believe
Operating principles
That's the Tour
No newsletter. No course. No funnel waiting at the end. The agency side of my life lives at HGX Media — this page is just me. If something here resonated, or you want to talk D2C, systems, or where to eat in Gurgaon — my inbox is open.
Say hello